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1. About SG´08
2. Main features
3. Session Topics
4. Fees and packages
5. Why be a sponsor of SG’08?
6. Sponsorships packages
7. Additional Opportunities
8. Who is behind SG’08?
About SG´08
SG´08 Conference & Expo is a technical congress about software development that targets software
professionals from Mexico and Latin America. Its purpose is to put this audience in touch with the
leading trends and practices in the field.
SG ’08 will be held together with the 1st National Conference on Project Management, organized with
the Mexico chapter of the Project Management Institute (PMI). The purpose of holding these events
together is to provide more value to assistants, who will have a wider spectrum of conference choices,
as well as to provide a better return on investment to sponsors, who will have access to a diverse
audience that includes software developers, architects and project managers.
SG’08 will be held in Mexico City from June 21st to 24th, 2008. Preconference tutorials will be held on
June 21st and 22nd and the conference and expo will take place on June 23rd and 24th.
Main features
SG´08 is a learning-focused event, and as such its main purpose is to share knowledge with the
attendees in order for them to achieve a better performance in their software projects. Attendees
greatly benefit from the practical, objective and vendor neutral content of the conference, while
developing their contacts network in a fun and relaxed environment.
• Two days of preconference tutorials followed by two days of conferences and exhibition.
• Diversity of topics and technologies.
• In-depth content with a vendor-neutral and objective point of view.
• Sessions where speakers and assistants exchange ideas.
• Keynotes are given by experts in their fields with international recognition.
• Concurrent sessions are organized in tracks and are given by local experts.
• Preconference tutorials are focused on the use of tools and technologies for
software development.
Session Topics:
• Tools and technologies for software development.
• Best practices in software engineering.
• Best practices in software project management.
• Software process improvement.
• Strategy for software entrepreneurs.
Fees and packages
To attend SG'08 congress and the PMTOUR México 2008, admission may be may purchased for talks only or as a package to attend talks and tutorials. Fees vary depending on how early they are purchased.
| | Early fee
before May 9
| Previous fee
from May 10 trough
June 17 | Fee in-situ
from June 18 trough June 23 | | Talks* (2 days) | $4,080 | $5,100 | $6,120 | Talks and 1 day of Tutorial* (3 days)
| $6,160 | $7,700 | $9,240 | Talks and 2 days of Tutorials* (4 days)
| $7,760 | $9,700 | $11,640 | | Expo Only (June 23 and 24 from 4 a 7 pm) | $100
| $100
| $100
|
* IMPORTANT: All prices are in Mexican pesos, and they should be added 15% of VAT.
Note: To attend the tutorials, it is necessary to attend the talks.
The fee for “Talks” and “Talks and Tutorials” include:
Laptop backpack, meals, coffee break, Expo, social event, access to Internet, and simultaneous interpretation service.
Additional benefits: By attending to the talks, you will obtain a yearly subscription to the SG Software Guru magazine FREE OF CHARGE. (version printed only for the Mexican Republic and digital version for the foreigner).
Discount to Groups: Groups of 5 or more persons will be given a 20% discount of Previous Fee, and a 5% of Early Fee. To register groups, contact us at:
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This e-mail address is being protected from spam bots, you need JavaScript enabled to view it o at (55) 5239 5502.
Discount to members of PMI Capítulo México
Active members of PMI Capítulo México will be given a 20% discount of Previous Fee; 5% of Early Fee; and 5% of In-situ Fee.
Discount to Student-Support Entities
The following discounts are not cumulative, and ONLY apply for Previous Fee: 10% of discount for: CANIETI, MPA, AMESOL, AMITI, CIAPEM, ANIEI, PMI Chapter Nuevo Leon, Guadalajara and Puebla and 10% of discount for students.
Entrance to the Expo only
On June, Monday 23 and Tuesday 24, access to the Expo will be open to the general public. Pre-registration will be from 4:00 to 7:00 pm. Admission will be exclusively for pre-registered attendees and will cost $100.00.
Payment
Payments shall be made through deposit or electronic transfer to:
Bank: IXEBANCO
Account number: 1194087-5
Name of the beneficiary: Brainworx S.A. of C.V.
CLABE (for interbanking transfers): 032180000119408753
Send your proof of payment including the register number and attendee name to
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or fax it to 52(55) 5395-6853.
Cancellation Policies
Cancellations received before May 23, will be charged with $500.00. Cancellations made as of May 23 will not be reimbursed (it will be possible to transfer the entrance to another person, but it will be necessary to update the registry).
Why be a sponsor of SG’08?
By sponsoring or exhibiting at SG´08 you will get the chance to showcase your solutions to a receptive
and interested audience, motivated in applying industry best practices and using the leading tools for
software development. Among the benefits you will receive are:
• Awareness of your company and its products and services.
• Contact with influencers and decision makers from Mexico´s most important IT organizations.
• Branding and positioning, by being part of Mexico’s premier event for software development.
• Making sure that your message will get to the right audience.
• Reach an audience that comes from all over the country, as well as neighbor spanish
speaking countries.
Who should participate?
• Vendors of tools and technologies for software development.
• Software process improvement consultants.
• Systems integrators.
• Other IT service providers.
• IT Recruiters.
Sponsorships packages
Premier
• Floor space 20 x 10 ft
• Solution showcase
• Badge Scanner
• Logo in marketing materials
• Logo in web site
• Logo in main conference room
• Logo in atendee's kit
• Conference passes 3
• Disccount for additional passes 25%
Gold
• Booth 10 x 10 ft.
• Logo in marketing materials
• Badge Scanner
• Logo in web site
• Logo in atendee's kit
• Conference passes 2
• Disccount for additional passes 20%
Silver
• Booth 10 x 6 ft.
• Logo in marketing materials
• Badge Scanner
• Logo in web site
• Logo in atendee's kit
• Conference passes 1
• Disccount for additional passes 15%
Additional Opportunities
Solution Showcase
These are 30 minutes sessions where sponsors get a chance to showcase their products and services
to interested professionals. Showcase sessions take place just before lunch, and sessions from different
vendors may run in parallel.
Lunch
Get the chance to communicate with all the conference assistants at the same time. You will have
15 minutes to showcase your company and solutions, as well as give away brochures and company
information.
Coffee Break
Your company will have presence during the highly expected coffee breaks. Presence includes banners,
company logo on napkins, and possibility to give company brochures to assistants.
Night Celebration
Be a part of the event where assistants will get a chance to party and have fun. Banners with your
company logo will decorate the room, and you will have 15 minutes to showcase your company.
Name Tags
Have your company logo around everybody’s neck during the entire event.
Private Lunch
Get a chance to showcase your company and solutions to a selected group of decision makers while you
server them lunch.
Translation Service
Acknowledgement of the sponsor during the presentation of the speaker, and brand presence where
translation equipment is provided.
Internet Area
You will not only increase your brand presence, but will also provide a greatly appreciated service to
conference attendees.
Portfolio/Backpack
Your company logo in the SG ’08 backpack that will be given to all conference attendees.
USB Flash Drives
Your company logo in USB flash drives given to all attendees.
All these sponsorship options have the additional benefits:
• Logo in marketing materials.
• Logo and company info in attendee’s kit.
In order to get more information about additional sponsorship options, please contact our sales
representatives or send us an e-mail at
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Who is behind SG’08?
SG’08 is organized by SG Software Guru in collaboration with the Mexico Chapter of the PMI.
SG Software Guru
SG Software Guru is a media dedicated to provide solutions for the development of software professionals
in Latin America. Its main products and services are:
• Software Guru magazine.
• Software Guru website (www.sg.com.mx).
• SG Conference and Expo.
• Industry Research.
Project Management Institute (PMI®) Mexico Chapter
The Mexico Chapter of the PMI is a civil association focused on promoting Project Management best
practices and grouping professionals of this discipline.
PMI is actively committed with the advance and recognition of the project management profession, setting
globally acknowledged standards, doing research and providing access to a rich knowledge base. PMI
also promotes professional development within its members, offering attractive certification possibilities
and network opportunities.
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